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Mark Simpkins

  /  Coaching and Mentoring   /  Bracing for Impact – The New Apprenticeship Accountability Rules

Bracing for Impact - The New Apprenticeship Accountability Rules

The apprenticeship training landscape is about to undergo a seismic shift, and providers need to brace themselves for impact. In June 2024, a revamped accountability framework from the Department for Education will take effect, raising the bar for quality in several key areas.

The new rules represent a stern wake-up call – simply checking compliance boxes is no longer enough. Providers will now be judged heavily on delivering an exceptional end-to-end learner experience that satisfies apprentices and employers alike. Lacklustre satisfaction scores could seriously impede funding and growth.

This means a total rethink may be required around instructional design, support services, communication channels, and proactively responding to stakeholder feedback with agility. No more resting on your laurels after a few positive comments – continuous improvement based on honest critiques will be essential.

Another major area of change is around apprentice withdrawal rates. More than just a metric to monitor, excessive early leavers can now directly damage a provider’s accountability rating. With thresholds being lowered to include even a 15-20% withdrawal rate in the “needs improvement” band, preventing dropouts becomes crucial.

Strategies like stronger pre-screening, managing expectations better upfront, boosting engagement and mentorship offerings, and removing any barriers to completion will likely need reinventing. Crucially, those operating in notoriously high-churn sectors like sales and hospitality face a particular challenge. Innovative approaches to make training “sticky” enough to retain apprentices through inevitable job transitions must be explored.

The new rules are unequivocally pushing the whole apprenticeship training sector toward a higher standard of quality and accountability. Coasting by on checking boxes or a “bums on seats” mentality will no longer be viable. The competition to become an exceptional provider that delivers outstanding results and earns rave reviews is intensifying.

Those who embrace this reality and get ahead of the curve will thrive in the new environment. But those still cutting corners and resisting change will find themselves struggling, outpaced by rivals who truly invest in quality and learner/employer success.

The clock is ticking, and the trail markers are being set – will you choose to be an accountable leader or a lagger when the new rules take effect? Now is the time to audit your practices, survey stakeholders, upgrade systems and processes, and commit to transforming into the type of apprenticeship provider that exceeds the new standards.

If you need support navigating this transition and optimising for the new accountability framework, that’s where my independent consultancy services can provide immense value. With over 20 years of experience in the apprenticeships and further education sector, and involvement in three (one as nominee) Outstanding Ofsted Inspections, I can offer strategic advisory services to help providers:

  • Assess their current position against the upcoming rules through thorough quality reviews
  • Support redesign of learner journeys, curriculum, and support models for an exceptional experience
  • Implement robust feedback loops and mechanisms to continuously improve
  • Develop tailored retention strategies that boost engagement and completion rates
  • Uplift overall quality culture to meet the higher accountability bar

The new apprenticeship rules are a wake-up call, but they also represent an opportunity to raise your game. Reach out to explore how I can guide you on that transformational journey.

Which path will you take come June 2024 – leader or lagger? The choice is yours, but the time to prepare is now. Don’t get caught flat-footed when the new framework hits.

Yours in quality 🙂

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